With a hands-on approach, I support founders and growth teams who need more than advice, they need someone who actually operates the marketing function. As a fractional marketing strategist, I help startups build realistic, efficient strategies tailored to their stage and resources.
![<subject>[background image] image of modern workspace (for a productivity tools business)</subject>](https://cdn.prod.website-files.com/68cc23820d1be52b77598c03/68e6604617ee958eeefb2fc1_PCB.png)
![image of property management in action [tenant meeting scene]](https://cdn.prod.website-files.com/68cc23820d1be52b77598c03/68e4d2b1eaf16f82633a6894_f5a5e047-f3af-487c-8b7a-b2e5dcb9b58d.avif)
I’m Fatima Vigil, a results-driven fractional marketing strategist with 15+ years in product strategy, positioning, and growth. I’m hands-on, practical, and collaborative, bringing clarity and focus to teams so ideas turn into traction.
You’re a startup founder with a strong product in your hands, ready to launch it to the world, but overwhelmed by all the theory about being a great leader, CEO, fundraiser, or strategist. You don’t need more frameworks — you need practical operations and focused execution.
I build your marketing and commercial functions in alignment with you and your team's objectives, ensuring your resources are well put to work where they matter most.
Identify what’s working, what’s blocking growth, and where focus is needed most.
Define the strategic moves that will create the highest impact with the resources you have.
Design the marketing and go-to-market systems, processes, and campaigns your stage requires.
Operate the CMO function hands-on, ensuring plans turn into measurable results.
.png)
Scaling is the real test for tech startups. Discover the key challenges and strategies to move from startup to sustainable growth.
Read more